{"id":680,"date":"2020-12-15T12:58:37","date_gmt":"2020-12-15T11:58:37","guid":{"rendered":"https:\/\/www.comverga.com\/?page_id=680"},"modified":"2023-09-11T09:27:47","modified_gmt":"2023-09-11T09:27:47","slug":"retail","status":"publish","type":"page","link":"https:\/\/new.comverga.com\/int\/cs\/industries\/retail\/","title":{"rendered":"Maloobchod"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"680\" class=\"elementor elementor-680\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bee1571 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bee1571\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a83ca7e\" data-id=\"2a83ca7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5115e4f1 elementor-widget elementor-widget-text-editor\" data-id=\"5115e4f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p class=\"translation-block\">Vazba a identifikace spot\u0159ebitel\u016f v\u00a0maloobchodn\u00ed prodeji, zv\u00fd\u0161en\u00ed jejich loajality a zprost\u0159edkov\u00e1n\u00ed on-line transakc\u00ed, jsou dnes kl\u00ed\u010dov\u00fdmi faktory \u00fasp\u011bchu v maloobchodn\u00edm podnik\u00e1n\u00ed. Nasazen\u00ed telekomunika\u010dn\u00edch technologi\u00ed umo\u017e\u0148uje realizovat nov\u00e9 obchodn\u00ed modely a poskytuje n\u00e1stroje pro individu\u00e1ln\u00ed a p\u0159\u00edm\u00e9 zach\u00e1zen\u00ed s ka\u017ed\u00fdm spot\u0159ebitelem.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p class=\"translation-block\">D\u016fle\u017eitou sou\u010d\u00e1st\u00ed strategie jsou messagingov\u00e9 dialogy a konverzace se spot\u0159ebiteli. Jsou rychl\u00e9, c\u00edlen\u00e9 a neru\u0161iv\u00e9. V\u00edce kan\u00e1l\u016f pro zas\u00edl\u00e1n\u00ed zpr\u00e1v (e-maily, SMS, hlasov\u00e9 zpr\u00e1vy, RCS, instant messenger) je kombinov\u00e1no na z\u00e1klad\u011b preferenc\u00ed z\u00e1kazn\u00edka.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p class=\"translation-block\">V\u011brnostn\u00ed programy a mobiln\u00ed marketing jsou \u010dasto spojeny s mobiln\u00edmi tarify pod vlastn\u00ed zna\u010dkou, kter\u00e9 zaji\u0161\u0165uj\u00ed tak\u00e9 pravideln\u00fd faktura\u010dn\u00ed vztah se spot\u0159ebitelem.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p class=\"translation-block\">Pro na\u0161e maloobchodn\u00ed partnery nab\u00edz\u00edme n\u00e1sleduj\u00edc\u00ed slu\u017eby:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul><li>Slu\u017eby pro messagingovou konverzaci se spot\u0159ebiteli<\/li><li>Mobiln\u00ed marketing<\/li><li>Pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f<\/li><li>\u0158\u00edzen\u00ed dialogu p\u0159i objedn\u00e1vkov\u00e9m procesu<\/li><li>SMS objedn\u00e1vky<\/li><li>Mobiln\u00ed aplikace<\/li><li>Outsourcing podnikov\u00fdch proces\u016f (BPO \u2013 Business Process Outsourcing)<\/li><li>Profesion\u00e1ln\u00ed slu\u017eby<\/li><li>V\u00fdvoj aplikac\u00ed<\/li><li>V\u011brnostn\u00ed programy a konvergovan\u00e9 telco slu\u017eby<\/li><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>Vybran\u00ed partne\u0159i<\/strong> \u2013 COOP, Nestl\u00e9<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sv\u00e1z\u00e1n\u00ed a identifikace spot\u0159ebitel\u016f, zv\u00fd\u0161en\u00ed jejich loajality a umo\u017en\u011bn\u00ed online transakc\u00ed pro n\u011b jsou dnes kl\u00ed\u010dov\u00fdmi faktory \u00fasp\u011bchu v maloobchod\u011b\u2026<\/p>","protected":false},"author":1,"featured_media":5268,"parent":342,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/new.comverga.com\/int\/cs\/wp-json\/wp\/v2\/pages\/680"}],"collection":[{"href":"https:\/\/new.comverga.com\/int\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/new.comverga.com\/int\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/new.comverga.com\/int\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.comverga.com\/int\/cs\/wp-json\/wp\/v2\/comments?post=680"}],"version-history":[{"count":0,"href":"https:\/\/new.comverga.com\/int\/cs\/wp-json\/wp\/v2\/pages\/680\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/new.comverga.com\/int\/cs\/wp-json\/wp\/v2\/pages\/342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.comverga.com\/int\/cs\/wp-json\/wp\/v2\/media\/5268"}],"wp:attachment":[{"href":"https:\/\/new.comverga.com\/int\/cs\/wp-json\/wp\/v2\/media?parent=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}