{"id":5539,"date":"2024-01-17T09:44:17","date_gmt":"2024-01-17T08:44:17","guid":{"rendered":"https:\/\/new.comverga.com\/cze\/?p=5539"},"modified":"2024-01-17T12:36:49","modified_gmt":"2024-01-17T11:36:49","slug":"nokia-pak-trinact-let-samsung-a-ted-iphone-apple-se-stal-poprve-nejvetsim-prodejcem-mobilu-na-svete","status":"publish","type":"post","link":"https:\/\/new.comverga.com\/cze\/news\/nokia-pak-trinact-let-samsung-a-ted-iphone-apple-se-stal-poprve-nejvetsim-prodejcem-mobilu-na-svete\/","title":{"rendered":"Nokia, pak t\u0159in\u00e1ct let Samsung a te\u010f iPhone. Apple se stal poprv\u00e9 nejv\u011bt\u0161\u00edm prodejcem mobil\u016f na sv\u011bt\u011b"},"content":{"rendered":"\t\t
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<\/i> 17.01. 2024  |  <\/i> Praha<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Americk\u00e1 spole\u010dnost Apple loni poprv\u00e9 v historii p\u0159edstihla Samsung a prodala nejv\u00edce chytr\u00fdch telefon\u016f za rok. Jihokorejsk\u00fd technologick\u00fd gigant se p\u0159itom na pozici jedni\u010dky dr\u017eel od roku 2011, kdy na prvn\u00ed p\u0159\u00ed\u010dce vyst\u0159\u00eddal finskou Nokii. V p\u0159edb\u011b\u017en\u00e9 anal\u00fdze<\/a> o tom informovala spole\u010dnost IDC. Dal\u0161\u00ed m\u00edsta obsadily \u010d\u00ednsk\u00e9 spole\u010dnosti Xiaomi, Oppo a Transsion. Celkov\u00fd odbyt chytr\u00fdch telefon\u016f ale loni klesl o 3,2 procenta na 1,17 miliardy kus\u016f, co\u017e je nejni\u017e\u0161\u00ed celoro\u010dn\u00ed \u00fadaj za posledn\u00ed dek\u00e1du.<\/p>

Apple loni podle pr\u016fzkumu zv\u00fd\u0161il dod\u00e1vky sv\u00fdch iPhon\u016f o 3,7 procenta na 234,6 milionu kus\u016f. Jeho pod\u00edl na glob\u00e1ln\u00edm trhu tak stoupl o 1,3 procentn\u00edho bodu na 20,1 procenta. Dod\u00e1vky Samsungu naopak klesly o 13,6 procenta na 226,6 milionu za\u0159\u00edzen\u00ed a jeho pod\u00edl na trhu se sn\u00ed\u017eil na 19,4 procenta z p\u0159edlo\u0148sk\u00fdch 21,7 procenta.<\/p>

IDC uvedla, \u017ee naposledy nebyl Samsung na vrcholu v\u00fdro\u010dn\u00ed tabulky p\u0159ed 13 lety v roce 2010. Tehdy se spole\u010dnost Apple neum\u00edstila ani v prvn\u00ed p\u011btce. M\u00edsto toho byla na prvn\u00edm m\u00edst\u011b Nokia, n\u00e1sledovan\u00e1 Samsungem, LG Electronics, ZTE a Research in Motion (v\u00fdrobce za\u0159\u00edzen\u00ed BlackBerry).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Loni dal\u0161\u00ed t\u0159i p\u0159\u00ed\u010dky pat\u0159ily \u010d\u00ednsk\u00fdm spole\u010dnostem. Na t\u0159et\u00ed pozici skon\u010dila Xiaomi a na \u010dtvrt\u00e9 Oppo, ob\u011bma v\u0161ak prodej klesl. Firm\u011b Transsion, kter\u00e1 je aktivn\u00ed zejm\u00e9na v Africe a skon\u010dila p\u00e1t\u00e1, naopak prodej stoupl o t\u00e9m\u011b\u0159 31 procent a pod\u00edl na trhu o 2,1 procentn\u00edho bodu na 8,1 procenta.<\/p>

IDC d\u00e1le uvedla, \u017ee Applu rostl prodej hlavn\u011b v p\u0159edv\u00e1no\u010dn\u00edm \u010dtvrt\u00e9m \u010dtvrtlet\u00ed, kter\u00e9 je tradi\u010dn\u011b nejd\u016fle\u017eit\u011bj\u0161\u00edm obdob\u00edm pro obchod s nov\u00fdmi modely, a to o 11,6 procenta. Prodej Samsungu v t\u00e9to dob\u011b naopak o zhruba 11 procent klesl. Jihokorejskou spole\u010dnost ov\u0161em neohro\u017euje jen Apple, ale tak\u00e9 konkurence ze strany dal\u0161\u00edch v\u00fdrobc\u016f mobil\u016f se syst\u00e9mem Android, jako jsou Huawei, OnePlus, Honor a Google. Pr\u00e1v\u011b fakt, \u017ee Huawei roste p\u0159edev\u0161\u00edm na \u010d\u00ednsk\u00e9m trhu, m\u016f\u017ee b\u00fdt nav\u00edc d\u016fvodem pro to, \u017ee se na n\u011bm tolik neda\u0159\u00ed Applu.<\/p>

Co do po\u010dtu v\u0161ech prodan\u00fdch chytr\u00fdch telefon\u016f byl ale lo\u0148sk\u00fd rok v r\u00e1mci cel\u00e9 dek\u00e1dy slab\u00fd. Prodalo se toti\u017e \u201ejen\u201c 1,17 miliardy kus\u016f, tedy nejm\u00e9n\u011b za posledn\u00edch deset let. Zp\u016fsobil to lo\u0148sk\u00fd slab\u00fd v\u00fdkon cel\u00e9ho trhu, kter\u00fd byl do zna\u010dn\u00e9 m\u00edry zp\u016fsoben makroekonomick\u00fdmi probl\u00e9my a zv\u00fd\u0161en\u00fdmi z\u00e1sobami na za\u010d\u00e1tku roku. Ve druh\u00e9 polovin\u011b roku se ale situace za\u010dala zlep\u0161ovat a prodej rostl. Ve \u010dtvrt\u00e9m \u010dtvrtlet\u00ed pak dod\u00e1vky stouply meziro\u010dn\u011b o 8,5 procenta, v\u00edce, ne\u017e se \u010dekalo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tAktuality\t\t\t\t\t<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/a>\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Loni dal\u0161\u00ed t\u0159i p\u0159\u00ed\u010dky pat\u0159ily \u010d\u00ednsk\u00fdm spole\u010dnostem. Na t\u0159et\u00ed pozici skon\u010dila Xiaomi a na \u010dtvrt\u00e9 Oppo, ob\u011bma v\u0161ak prodej klesl. Firm\u011b Transsion, kter\u00e1 je aktivn\u00ed zejm\u00e9na v Africe a skon\u010dila p\u00e1t\u00e1, naopak prodej stoupl o t\u00e9m\u011b\u0159 31 procent a pod\u00edl na trhu o 2,1 procentn\u00edho bodu na 8,1 procenta.<\/p>\n","protected":false},"author":1,"featured_media":5534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[97],"_links":{"self":[{"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/posts\/5539"}],"collection":[{"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/comments?post=5539"}],"version-history":[{"count":7,"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/posts\/5539\/revisions"}],"predecessor-version":[{"id":5546,"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/posts\/5539\/revisions\/5546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/media\/5534"}],"wp:attachment":[{"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/media?parent=5539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/categories?post=5539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.comverga.com\/cze\/wp-json\/wp\/v2\/tags?post=5539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}